The challenge for Visit New Harmony was to create an identity that seamlessly paired the sleek, modern architecture of Richard Meier’s Atheneum—the town’s visitor center—with the ideals of New Harmony’s Utopian experiment origins, led by Robert Owen in 1825. The result captures the town’s unique blend of visionary history and modernist design, translating its open-air museum atmosphere into bold, contemporary visuals that feel fresh while still honoring the spirit of innovation at the town’s core.
